With console gaming device Nintendo DSi and 3DS are currently on top, Nintendo is now reducing the DS Lite price to be USD99, 99. The DS Lite price will be reduced starting on June 5, a week before the event Electronic Entertainment Expo in Los Angeles began. Thus, as quoted by USA Today, Wednesday (01/06/2011).
"Since its launch, Nintendo DS Lite has a place in the hearts of the users because the value of and experience using it," said Reggie Fils-Aime, Nintendo's president for the United States (U.S.).
"This price reduction will certainly expand the market share from Nintendo DS Lite itself," he added.
According to Nintendo, more than 48.9 million DS series devices have been sold in the U.S., since it was first sold in 2004. Nintendo also re-releasing a Mario game for the DS series, including the 'New Super Mario Bros., Mario Kart DS and Super Mario 64 DS.